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SAS launches a new brand campaign: “We´re proud to serve the toughest crowd”

SAS continues to build on its “We Are Scandinavia” communication concept with a new campaign featuring Swedish actor Joel Kinnaman. The campaign aims to strengthen SAS’ premium positioning and highlight what truly makes the airline unique — its Scandinavian identity.  The campaign explores what it means to be Scandinavian: innovative, forward-thinking, and with naturally high […]