Italy strengthens its position as the top destination among European travellers, according to the latest Italy Digital Destination Report 2025, conducted by The Data Appeal Company in collaboration with Mabrian, both part of the Almawave Group.
This year’s analysis examined 29.5 million digital traces across 772.000 points of interest — including accommodations, short-term rentals, attractions, cultural sites, and restaurants — to capture travellers’ perceptions and experiences across the country between 1 September 2024 and 16 August 2025.